PMMVY scheme formally launched

Sep 01, 2017

The Pradhan Mantri Matritva Vandana Yojana (PMMVY) scheme, announced earlier this year, was launched formally by the Hon’ble Minister of Women and Child Development, Smt. Maneka Gandhi on September 1, 2017. The scheme, which is a centrally sponsored scheme, will be implemented in all the districts of the country.

A centrally deployed comprehensive Web Based Software application will be used to implement the scheme across the country. Through the Bill and Melinda Gates Foundation, CDFI is supporting the implementation of the scheme through its technology ecosystem. The Software is built on CDFI supported platform Sunidhi that addresses end-to-end operations of benefit processing, compliant with government norms.

The CDFI supported platform provides for the registration of the beneficiaries and ensures necessary checks and verification of conditionalities before release of payment.

Under this scheme, it has been decided to give a cash incentive of Rs.5000/- to Pregnant Women and Lactating Mothers (PW&LM) in three instalments for the first living child by MWCD so as to compensate for wage loss and provide financial assistance to the mothers during the term of pregnancy and lactation, subject to fulfilling certain mandatory conditions. The Janani Suraksha Yojana (JSY), which is already in force, will continue to provide an additional cash benefit so that the cash benefit provided to the beneficiary during the term of pregnancy and lactation is an average of Rs. 6000/-.

Under the PMMVY scheme, the beneficiaries shall be entitled to receive this cash benefit directly to their bank/ post office accounts through DBT (Direct Benefit Transfer) to their respective bank accounts in three instalments of Rs. 1,000/-, Rs. 2,000/- between the fourth and eighth month of pregnancy upon meeting stipulated conditions of ante-natal check-up. The final instalment of Rs. 2,000 shall be payable after completion of the immunization of the infant for the initial 14 weeks.

CDFI will roll-out the scheme beginning with Madhya Pradesh and a few select states on priority basis before being deployed in the remaining states.