Leveraging the presence of more than 1 billion phone users in India, CDFI has supported a digital learning and outreach platform Samwad. It is an interactive, adaptive and multilingual mobile based platform to engage and interact over mobile app, SMS and IVR. Samwad has been developed for delivering financial literacy campaigns as nearly 76% of adult population in India do not understand even the basic financial concepts. Samwad can also be used for effective outreach, awareness and assessments as it directly engages with individual mobile phone subscriber.
As part of government’s drive towards promotion of digital payments, MeitY sought the support of Samwad for promotion of digital payments to interact with citizens through SMS, mobile app and out-bound dialer, namely ‘DigiVAARTA’. The program is expected to reach out to 60 million citizens and engage atleast 7 million of them by July 2018. CDFI has developed the content for the promotion using Samwad and has got the required approval from TRAI for rolling out the DigiVAARTA campaign. CDFI worked with NIC to enable a toll free number 14444 for sending and receiving messages. DigiVAARTA content has been developed in 2 (two) languages.
The DigiVAARTA platform has been installed inside National Informatics Centre (NIC) and integrated with NIC SMS gateway to enable SMS interactions with citizens using a special toll free number assigned by DoT for DigiVAARTA.
The DigiVAARTA mobile app has also been developed and the campaign was launched by Union Minister for Electronics & Information Technology, Shri Ravi Shankar Prasad on 28th September, 2018.
Over 19 million SMS messages exchanged with beneficiaries through Samwad on topics such as BHIM, UPI etc
Ministry of Urban Development (MoUD) has come out with a NCMC model to enable seamless travel by different metros and other transport systems across the country besides retail shopping and purchases NPCI (National payment Corporation of India) is working with MoUD for implementation of NCMC CDFI to develop content for promoting NCMC through Samwad.
Samwad is a generic platform and can be used to disseminate information and increase familiarity on any sector – finance, health, education, agriculture, government programmes etc.
07 Feb 2017
A State and Regional level workshop on "Electronic Government Payments and Receipts (EPR) in Government" was held today (07 February, 2017), in Guwahati, Assam. Mr. Nitin Khare, Secretary IT, Information Technology Department, Govt. of Assam
22 Dec 2015
Department of Electronic and Information technology (DeitY), Government of India envisages web-enabled anytime, anywhere access to information and services across the country, especially in rural and remote parts of India.
28 Sep 2016
Centre for Digital Financial Inclusion (CDFI), an organisation working towards expanding access to digital financial products and services, recently celebrated its two years of existence.