• Imparting Financial and Business Literacy to Youth, Especially Women SMEs/MSMEs Across the Country
  • SIDB

Small Industries Development Bank of India (SIDBI) is imparting financial and business literacy for the youth and women citizens through a CDFI developed Mobile based Entrepreneur support system. This platform helps to educate, create awareness and assess the need for further re-enforcement of knowledge delivered to the young entrepreneurs.

Entrepreneur Support System
  • Main menuMain menu
  • Sub menuSub menu
  • texts image video-audio capabilitieRich text information page with texts, image, video, audio capabilities
  • Self helpSelf help bot with lots
    of capabilities

Some of the topics covered under this initiative-

  • Factors to be considered while setting up a new business
  • Arranging finance for business operations
  • Maintaining account books and financial records
  • How to be an environmental-friendly business
  • Business plan development and loan application process
Different Channels used to Impart Knowledge to Young Entrepreneurs
  • Outbound-automated-callOutbound automated calls
  • IVR-callsIVR calls
  • Outbound-SMSsOutbound SMSs
  • Mobile-AppMobile App
  • Chat-botChat bot
  • Multi-linguaMulti-lingual content in text, image, audio, video etc.
The support system has reached out to 90,000+ target individuals since the inception of its pilot stage.
  • 93,757
    People contacted
    through call campaigns
  • 48,612
    People who listened to
    knowledge disseminated
    through out bound
    call campaigns
  • 2,465
    People who used
    the app
  • 92,119
    People contacted through
    SMS campaigns
  • 8,335
    People who used
    IVRS facility

Benefits of using Mobile-Based Entrepreneur Support System-

  • Mobile-Based Entrepreneur Support System is a multi-lingual platform providing literacy to a larger society.
  • This platform uses mobile as its channel hence increasing digital learning and outreach.
  • This app platform can be used to create specific content for effective awareness and assessments.