- Imparting Financial and Business Literacy to Youth, Especially Women SMEs/MSMEs Across the Country
Small Industries Development Bank of India (SIDBI) is imparting financial and business literacy for the youth and women citizens through a CDFI developed Mobile based Entrepreneur support system. This platform helps to educate, create awareness and assess the need for further re-enforcement of knowledge delivered to the young entrepreneurs.
Entrepreneur Support System
- Main menu
- Sub menu
- Rich text information page with texts, image, video, audio capabilities
- Self help bot with lots
of capabilities
Some of the topics covered under this initiative-
- Factors to be considered while setting up a new business
- Arranging finance for business operations
- Maintaining account books and financial records
- How to be an environmental-friendly business
- Business plan development and loan application process
Different Channels used to Impart Knowledge to Young Entrepreneurs
- Outbound automated calls
- IVR calls
- Outbound SMSs
- Mobile App
- Chat bot
- Multi-lingual content in text, image, audio, video etc.
The support system has reached out to 90,000+ target individuals since the inception of its pilot stage.
- 93,757
People contacted
through call campaigns
- 48,612
People who listened to
knowledge disseminated
through out bound
call campaigns
- 2,465
People who used
the app
- 92,119
People contacted through
SMS campaigns
- 8,335
People who used
IVRS facility
Benefits of using Mobile-Based Entrepreneur Support System-
- Mobile-Based Entrepreneur Support System is a multi-lingual platform providing literacy to a larger society.
- This platform uses mobile as its channel hence increasing digital learning and outreach.
- This app platform can be used to create specific content for effective awareness and assessments.