Government of India, with the intention to ensure that women get adequate support and health care during pregnancy and at the time of delivery and to promote regular immunization of new-borns, introduced the Maternity Benefit Program (MBP), Pradhan Mantri Matru Vandana Yojana (PMMVY). PMMVY was announced on 31st December 2016 by the Hon'ble Prime Minister Shri Narendra Modi and became applicable from 1st January 2017.
PMMVY aims to provide compensation for the wage loss in terms of cash incentives so that women can take adequate rest before and after delivery and not be deprived of proper nutrition. The program tries to improve health seeking behaviour amongst the Pregnant Women and Lactating Mother (PW & LM) to reduce the effects of under-nutrition such as stunting, wasting and other related problems. It also aims to promote conditions for safe delivery, good nutrition, and feeding practices.
PMMVY seeks to provide a cash incentive of 5,000 in three instalments to Pregnant Women and Lactating Mothers (PW & LM) for the first live child through DBT.
CDFI developed a cloud-based end to end DBT solution ‘Sunidhi’ to implement PMMVY nationwide, rebranded as ‘PMMVY-CAS’. PMMVY is the first scheme implemented nationwide using an IT platform.
The key achievements in the implementation of PMMVY have presented a multitude of ways for efficient benefit delivery. Some of the facets that distinguish it from other DBT schemes in the country are as follows: