• Implementing India’s flagship maternity benefit program ‘Pradhan Mantri Matru Vandana Yojana’
PMMVY won the Skoch Order of Merit 2018 Gold Award for its successful implementation in the category for Smart Governance

Government of India, with the intention to ensure that women get adequate support and health care during pregnancy and at the time of delivery and to promote regular immunization of new-borns, introduced the Maternity Benefit Program (MBP), Pradhan Mantri Matru Vandana Yojana (PMMVY). PMMVY was announced on 31st December 2016 by the Hon'ble Prime Minister Shri Narendra Modi and became applicable from 1st January 2017.

PMMVY aims to provide compensation for the wage loss in terms of cash incentives so that women can take adequate rest before and after delivery and not be deprived of proper nutrition. The program tries to improve health seeking behaviour amongst the Pregnant Women and Lactating Mother (PW & LM) to reduce the effects of under-nutrition such as stunting, wasting and other related problems. It also aims to promote conditions for safe delivery, good nutrition, and feeding practices.

PMMVY seeks to provide a cash incentive of 5,000 in three instalments to Pregnant Women and Lactating Mothers (PW & LM) for the first live child through DBT.

CDFI developed a cloud-based end to end DBT solution ‘Sunidhi’ to implement PMMVY nationwide, rebranded as ‘PMMVY-CAS’. PMMVY is the first scheme implemented nationwide using an IT platform.

The key achievements in the implementation of PMMVY have presented a multitude of ways for efficient benefit delivery. Some of the facets that distinguish it from other DBT schemes in the country are as follows:

  1. Transfer time of benefits has been reduced to one ninth (from nine months to 30 days)
  2. Beneficiaries are now able to claim their benefit from any location in the country
  3. The benefits are transferred to beneficiaries within 30 days of form submission as now the beneficiary records are processed at the State Level on First-In, First-Out basis
  4. All information related to fund utilisation is available on real-time basis
  5. Leveraging Aadhar to prevent duplication
  6. Tracking of beneficiaries has been enabled by mapping villages to their respective Local Government Directory (LGD)
  7. PFMS complexities to the end-user have been eliminated as now only one State Nodal Officer (SNO) interacts with PFMS as opposed to earlier models where field-level staff were interacting with the PFMS

March 2020